Track health
by tracking medic analysis
Project
Vitametria
Year
2024
Duration
1 month
Platform
iOS, Android
Introduction
This project touched the personal history of each of the participants. The founder had a baby and had to look for competent doctors and organize tones of documents. I had long-term anemia, where I had to monitor my hemoglobin to understand whether the treatment was working.
We understand that there are people for whom it is necessary to monitor their health for their own peace of mind or because it is vital. We just need to understand how much it is needed and offer a solution.
My role
Conducted interviews, competitor analysis, researched Product-Market fit, designed MVP, and collaborated with the project manager, data scientist, and developer.
Problem
The results of medical tests are often stored in a chaotic manner or are only available in paper/PDF format, making it difficult to track health progress and understand what the results mean.
Business goals
Find a Product-Market fit
Create an MVP and test the solution with the market
UX framework
I used the Lean UX framework because it's best suited for MVPs, where you need to quickly develop a design for a small product.
Is that a real problem
To understand this, we need to find our target audience and find out what their pains are.
Survey
To identify the target audience, I've created a survey and sent it out through all available communication channels. Mostly women aged 30+ with children responded. So we took them as our main audience.
User interview
To find the pain points, I interviewed 13 respondents. These are the ones who completed the survey and were relevant. I conducted interviews until I reached the saturation point.
Research questions
How do people structure their analyzes now?
What do they do when they need to pull up the test history?
What is the context of the disease? How much should be monitored and what indicators?
Interviewers quotes to research questions
“I have tests everywhere. It's just a nightmare. Structuring is not my thing”
“You're looking for that folder with the tests, digging around: Where is it? Where is it? When it's especially urgent”
“I make sure I don't have iron deficiency and try to take vitamin D at least once a year”
Result
Main pains
Test results are stored chaotically
People take tests in different laboratories, the results are not unified
People do not understand what the results mean and which doctor to visit
App vision
Storing medical analysis in one place, will help people better understand their health status and detect health problems at an early stage.
Competitor analysis
Is there anything on the market that would solve this problem?
Helsi+
They have a similar paid feature, but it is very buggy
Carrot care
Emphasis on the general condition of the blood
Ornament
Just about health, not a narrow niche about tests
Vitametria (our product)
Focus on indicators and medical files
Result
Analyzed competitors UX flows to improve mine
Looked at is there any elements or functions that we lacked, and is important for MVP
Proposal
Got tests
Upload to app
Monitor indicators
Additional value
Get advice
Get reminders
Problems
Problem 1
Many results are given only in paper form or just a pdf
Hypothesis
If we give users the ability to process all kinds of medical files and store them in the app, it will allow users to keep them in one place
Solution
ML scans a document and converts it into a machine-readable form
Problem 2
What if I want to monitor my children as well, but so that their tests are not mixed with mine?
Hypothesis
When you have a big family, you want to have all the medical results together
Solution
Create subaccounts
Problem 3
What if we can't predict how long a user will have to wait for their tests to be processed?
Hypothesis
When you're waiting for tests to be processed, you want to keep yourself busy
Solution
There is a progress bar with skeleton animation, CTA screens, or you can minimize everything and use the app further
Usability testing
I tested small user flows where clarity was uncertain. I conducted tests with 5 participants and iterated until no further feedback was needed.
Result
As a designer, I developed the functionality from start to finish
Worked closely with stakeholders and the developer
When the project is launched, I will follow the metrics
What metrics to look for after the MVP launch
North star metric
Uploaded 1 medical analysis
Acquisition
Landing page visits
AppStore product page visits
Downloads
Activation
Registration
Session length
Average Visit Duration
Retention
90 days retention
Refferals
Social buzz
Revenue
Average revenue per user
Prevent disease
for the whole family
With love, Lisa ♥
yelyzaveta.pasichnyk@gmail.com
Contacts
Lisa Pasichnyk
yelyzaveta.pasichnyk@gmail.com